Is Your Online Business Ready for Speech?

“Hey Google, put a packet of milk on my shopping list. Is the supermarket already open? And how busy is it on the road? “ Just what commands you can give the Google Assistant during your breakfast to make your day a bit easier. Since a week, the speech-driven assistant of Google is available in Dutch, and you can send numerous commands and questions to your smartphone with just your voice. And of course there was already Siri from Apple, and Alexa from Amazon. Voice-guided searching is becoming increasingly important and is increasingly being used. One of the renowned SEO Rochester NY company predicts that in 2020 half of all searches will be voice-controlled. What exactly can you do with such a voice-controlled assistant, and above all: how do you play with your brand and ensure that you are ready for the rise of voice-directed search?

What can you do with a voice-controlled assistant?

With a voice assistant you can give queries, which are then neatly read out, or presented on your screen. Ask for the height of the Eiffel Tower, search for the nearest restaurant or the departure times of the train. You can also give different commands, for example to play music, activate your smart lighting or navigate somewhere. You can also dictate and send an SMS or Whatsapp message. Handy if you’re in the car or just do not have your hands free. Speaking often goes faster than typing, although you will do this at home more often than in the train for example. The AI ​​(Artificial Intelligence) of these speech assistants is also getting better, so they understand what you want to say, understand more context and you can more and more enter into a dialogue,

What can you do as a brand with a voice-controlled assistant?

The Google Assistant, one of the most comprehensive voice assistants of the moment, offers brands the opportunity to build their own interactions. Many big brands already use this. So you can put together your shopping list and see what’s in the bonus with Albert Heijn, receive gift tips from Bol.com, her advice from Andrélon, or just call Apeldoorn. Get flight information via KLM, check your balance with Rabobank and operate your smart thermostat from Eneco, and much more , all via a simple voice command. Developers can add their own actions here via Actions on Google . Consider how your company, service or brand can respond to this!

Voice-oriented search and SEO

Now that more and more will be searched by means of speech, the search terms used to search are also changing. Typed searches are often short, averaging only 1 to 3 words. When using voice search, you often use full sentences. Just think: if you are looking for a restaurant behind your keyboard, you often use a search term such as “best logo designing companies”. If you turn on the voice-assisted assistant, you can ask him the question “What is a cheap sushi restaurant in Amsterdam that is now open? Voice-oriented searching is often a complete question, typed search terms are often a few short keywords. For SEO, this means that keywords will become increasingly important in spoken language.

One thing is certain: the number of spoken searches will continue to increase. This also has an impact on your SEO strategy . Content becomes even more important, especially content that answers the various questions that consumers can throw at you. Consider both spoken and typed searches when writing SEO texts. Your long tail keywords (the more specific and descriptive keywords) are more important than ever for voice-directed search. And of course: make sure you are mobile-friendly, because that is the most important device where voice-controlled search is used.