With the United States enduring a growing drug and substance abuse problem, one of the top ways to combat this is the rise of quality drug rehabilitation centers. If you are running a center and want to attract more clients and help more people, having a strong digital marketing strategy is critical. Here are several proven ways to run your treatment center marketing.
How to Market Your Drug Rehabilitation Center Online:
Create Targeted Website Content
Make sure the website for your rehab center is filled with content targeted to your audience. This includes static pages such as your Home page (or landing page), About page, Services pages and other important areas people will want information about. The content should be specific to the people you want to attract. Make sure you make it clear on how people can contact your treatment center.
Be Consistent on Social Media
Hundreds of millions of people use social media platforms such as Facebook, Instagram, Twitter, Snapchat and many more. Be consistent across all platforms. Use the same brand and message for your rehab center, but always keep in mind the people you are trying to attract and serve. Don’t just promote your center. A major part of treatment center marketing on social media is to provide valuable tips and advice. A great way to create a trusted following is to be the answer to people’s questions.
Create a Search Engine Optimization Strategy
Search engine optimization (SEO) is a term that describes improving your website’s ranking in search engines such as Google, Yahoo, and Bing. You want links to your website pulling up as high as possible to maximize visibility so that your site brings in more visitors. If you want to improve your overall treatment center marketing, SEO is a must. It can generate free, on-going, leads 24/7. SEO strategies often change, but something that always works is creating targeted content that serves and brings value to the specific people you are trying to attract to your website. Professional SEO services can help you do this with a specific plan.
Write Regular Blog Posts that Bring Value
Blogging can be one of the most effective treatment center marketing strategies because it creates fresh content that people are searching for every day. You can write helpful, educational blog posts around specific topics and keywords your potential clients are online searching for. It’s a great way to attract people to your website and your rehab center. Just like with social media, blogs should focus on bringing value to the people you want to attract.
Post Client Testimonials
Client testimonials are a terrific way to show expertise and success rates for your treatment center. When people are searching for information or considering a drug treatment center, client reviews and testimonials are a major determining factor because they provide a third-party perspective. There should be plenty of past clients who would be more than happy to provide a written or even short video testimonial. Try to get testimonials that showcase several services your centre provides.