There are more than 4 billion internet users in the world and more than 200 million active and live websites. The Internet has penetrated at more than double the speed in past 5 years.
As a lot of people are joining the internet, businesses didn’t want to leave this opportunity and are also coming online to connect with their users. This has led to creating of more than 200 million active websites.
Even with so much information around the web, it sometimes becomes hard for people to get hold of quality information which they can use. That’s why they go to search engines like Google and put their query. Google and other search engines would show the best-related information to the users.
This brings another challenge for the businesses and that is
How to get on the first page of Google?
The answer is Search Engine Optimization.
According to Wikipedia, Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
You cannot ignore the power of search engines if you’re looking to attract quality traffic on your website.
Here are the steps to build the SEO strategy for your business
1. Find Right Keywords
You would have noticed that while you search on Google, you put in some query in the search bar. Those are known as “Keywords”. You need to find the best-related keywords for your business, it should be the nature of your business.
For example, keywords for an app developer company would be “best android app developer”, “app development company” etc.
Google Keyword Planner is one of the most famous tools to search for related keywords.
2. On Page SEO
On page SEO is one of the most important factors in search engine industry today. It consists of what kind of content you post on your website, and how you link your content in your website.
Some of the on-page seo factors are meta tags, alt tags, website navigation, h1-h6 etc.
The optimum length of Meta Title is 50-60 characters.
The optimum length of Meta Description around 33 characters.
3. Content is Important
If you’ve been in online business for quite some time, then you may have heard of the phrase that “Content is The King”.
All search engines, especially Google loves the pages with rich content. Though this doesn’t mean that you need to fill your website with text everywhere. You need to add other forms of content as well, which users can consume easily.
Some researchers have revealed that pages with a content length of more than 1500 words tend to perform better in search engine rankings.
Make content richer in terms of images, infographics etc.
4. Don’t Forget Mobile
Smartphone penetration is at all-time high. People are using their smartphones all the time, and for almost every activity from checking emails to discovering new content.
Latest SEO trends suggest that searches originating from mobile phones have a share of more than 50% in overall searches.
You need to work o the mobile compatibility of your website if you want to appear in mobile search results.
Google has also announced that it gives importance to mobile compatibility while ranking your website.
Check the mobile compatibility of your website.
Either create a separate website for mobile or use a CMS platform like WordPress to create a website.
5. Build Solid Backlink profile
While browsing through your favorite website when you see that they refer to another website as a source of information, you tend to trust the other website as well.
This is human nature, and the Google algorithm also works on the same nature.
It counts every backlink coming to your website as a trust signal and gives you the credit. And if a backlink is coming from a high-quality website, then you get more credits.
So, while building SEO strategy of your website you need to create backlinks to your website.
6. Social Media
Social Media is a powerful tool in today’s time. You would be astonished to know that more than 3.1 billion people are active social media users. And it is one of the most powerful tools while making any content viral today.
Do you wish to lose an opportunity like this?
I know your answer is No.
You must have created social media pages of your company, include those links on every page of your website. This will help your website visitors to connect with you on social media as well.
When they share your content on social media, you get another backlink which is considered as a trust signal by Google and you get the credit for creating good content.
Add social media widgets on the website to increase your social shares.
Add your social media profiles on your website for users.
Update content regularly on your social media profiles.
The points mentioned above will help you build the SEO strategy for your website. If you think that I missed some points, then don’t hesitate to share those in comments.